0254861100
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Creativity meets functionality.

LIGHT DARK

Company

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hello@pethemes.com
+44 852 748 45 12

Taller Alvarado

Taller Alvarado

Taller Alvarado

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WE ARE COMMITTED TO CRAFTING AN ONLINE PRESENCE THAT NOT ONLY CAPTURES ATTENTION BUT ALSO ENHANCES USER ENGAGEMENT AND DRIVES
MEANINGFUL INTERACTIONS.
CWITH METICULOUS ATTENTION TO DETAIL, WE BRING YOUR BRAND'S ESSENCE TO LIFE

hiddenvalley.com
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Connecting
a
community
of
ranch
lovers
through
craveable
digital
experiences.

DIGITAL STRATEGY
VISUAL LANGUAGE
CONTENT DIRECTION
WEBSITE DESIGN
INTERACTIVE STYLE GUIDE

Visit Website

As the producer of the original ranch dressing, Hidden Valley® is the go-to choice for ranch lovers. They reached out to BASIC with an appetite to aid
discovery within their online community – starting with their website.

We dug deeper into Hidden Valley’s audience, and uncovered a hidden community of passionate ranch fans eager for ways to come together. The “ranch
fandom” is exactly what you would picture. They are serious. They are loyal. And they are craving new ways to champion their coveted condiment.

"The Electro team thoroughly enjoyed the partnership and collaboration with the BASIC team. From the beginning they felt like an extension of our team and "The Electro team thoroughly enjoyed the partnership and collaboration with the BASIC team. From the beginning they felt like an extension of our team and
trusted partners. They quickly absorbed all of the onboarding documentation, asked smart questions, and felt like they were right up to speed with the rest of trusted partners. They quickly absorbed all of the onboarding documentation, asked smart questions, and felt like they were right up to speed with the rest of
us in no time."us in no time."

– Brock Weaver – Brock Weaver
Group Project ManagerGroup Project Manager

Relationship

– Spectrum is a website redesign project that aimed to elevate the user experience and improve brand identity for a tech company. Our team worked closely with the client to understand their target audience, brand values, and business goals in order to create a modern and visually appealing design that would capture the attention of potential customers.

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– The delicate balance between purpose and product truly came to life throughout our overall content strategy for this redesign. We set out to create a central system that could not only serve as a shopping platform, but a brand initiative as well. In doing so, we were able to weave Patagonia’s passion and purpose right into each product story, and keep consumers engaged in the brand, even if they were just looking to shop.

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Through in-depth strategic discovery and integrating our findings into the design process, BLVR told the story of who Rushing really was. We conveyed the
most authentic brand elements to clearly represent Rushing in each design feature possible. By entirely recreating their logo and establishing a fresh color
palette, we brought new energy into Rushing. We laced their passionate strategy into every avenue of the elevated brand identity to reestablish Rushing as
the truest version that they could be.

Project
Honors
Year
NEXT PROJECT.

Snaps App

2019
NexaSpark
UI/UX Design